Top 5 Beauty Retail Apps Performance in Sweden for Q1 2024

In the first quarter of 2024, the performance of the top 5 beauty retail applications on a unified platform in Sweden showed significant variations in weekly downloads, active users, and revenue. The data, sourced from Sensor Tower, provides insights into the market dynamics for these apps.

SEPHORA - Maquillage, Parfum saw a notable increase in weekly downloads, peaking at approximately 21.7K in the last week of January. Weekly active users showed a steady rise, reaching around 22K in early March before slightly decreasing to about 15.3K by the end of the quarter.

Lush Fresh Handmade Cosmetics experienced a peak in weekly downloads at 2.2K during the final week of February. Weekly active users followed a similar trend, peaking at 1.5K in the same period.

LOOKFANTASTIC: Beauty & Makeup maintained a relatively stable download rate with minor fluctuations, reaching a high of 212 downloads in late January. Weekly active users hovered around the 1.1K mark throughout the quarter.

CHARLOTTE TILBURY had a modest increase in weekly downloads, peaking at 141 in late January. Active users showed a gradual rise, achieving a high of 754 by the end of March.

BEAUTY BAY saw its highest weekly downloads at 150 in mid-March. Weekly active users peaked at 643 in the same week before stabilizing around 538 by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.